Should You Hire A Sales & Marketing Person Or Do It Yourself?

Before we dive into this topic it’s important to understand that there are 4 key elements of business; Strategy, Marketing, Sales and Operations. Now, unless you’re starting with a decent pot of capital, some investors funds or a ready made order book with backing from the bank, it’s unlikely you’re going to be jumping straight […]

What Type of Businesses Will Always Be Around?

In terms of what businesses will always be around, I think it’s less about what they physically do and more about their ability to adapt to an ever increasing rate of change in whatever industry they’re operating in. I just don’t think it’s as simple as saying that this industry or that industry will survive, […]