My Story

My name is Jamie Keeling, and I was born in England on 21st November 1986 – a Scorpio through and through.

Our family moved around a lot when we were kids, being born in a small town on the Welsh border before moving to a large old estate just north of London for 5 years, and then back up to middle England and the beautiful Welsh hills.

My parents have been business owners most of their adult lives, and certainly for as long as I can remember. This provided some interesting educational experiences as we were growing up, gifting lessons and perceptions not afforded to most at such a young age. These things have certainly provided some interestingly contrasting perspectives to various situations over the years, and have provided a polarising source of insight.

Partly as a result of moving around a lot as kids, we didn’t really have a clique at school until late into our secondary years. As I remember, it wasn’t until Year 10 when I was about 15 years old when things started to feel like they were falling into place for me. I did well at school, honestly without trying as hard as I should have, but was left feeling lost about how best to attack the life I found stretching before me.

I made a half hearted commitment to give college a try, whilst desperately trying to ‘make it’ with my various rock bands through my teenage years and early 20’s. I didn’t even finish one year of college, dropping out just before the AS exams. I knew that I wasn’t interested in University, and so saw the college qualifications as a waste of time given that all I saw them to be useful for was adding up UCAS points.

So I entered full time work in as spectacular a fashion as any self respecting teenager – I took on more hours at Pizza Hut, whilst working towards international stardom with my various rock bands.

I had the privilege of playing with some amazing people all over the UK, and even in Europe. It was an amazing experience, and together we self-recorded and released multiple singles, albums and EP’s over the years we were playing together.

My journey into peak performance really started in 2013 when I was 26 years old – this was when I discovered Tae Kwon Do. Until then I had been extremely inactive and increasingly unhealthy, and although my motivation for starting wasn’t around health and fitness, it has certainly led me to develop a keen sense of self-awareness around my physical and psychological well-being.

I remember someone posting a Bruce Lee video to my Facebook page, showing his numerous famous stunts such as lighting match sticks wth nunchucks, and his one inch punch. I remember always appreciating the martial arts but always having the excuse of being too busy or not having the money. I had a bad experience with Judo when I was younger, and so that too had left a bitter taste in my mouth. But when I saw that video I just thought ‘fuck it’, and made a decision there and then that would change my life irrevocably in more ways than I could even imagine.

I found an antiquated website which said the nearest Tae Kwon Do club was 45 minutes away in Mold. As I was doing a lot of driving for work at the time anyway, this didn’t seem too bad and I called up the instructor, Mr. Martin Williams, to arrange a trial session. I remember him telling me not to come that weekend because everyone was at the World Championships, and so to come along the Sunday after. Little did I realise at the time that I would be competing at the next World Championship tournament, already a decorated martial artist, and would walk away with a World Championship Gold in Tag Team Sparring.

Tae Kwon Do became the corner stone upon which I have proceeded to build my life into something I can be proud of. I changed my attitudes to my diet, physical fitness and overall mental capacity for achieving my goals, which revolutionised my life and my results. I became obsessed with pushing my own limits, breaking them and redefining what’s possible over and over again. Peak performance in all areas of my life has become my mission and my resolution.

In the summer of 2015 I was feeling deflated and uninspired. I was building a beautiful family and my Tae Kwon Do was going really well, but I was unfulfilled and lacking satisfaction in my professional life. I was at a crossroads, and I honestly felt like I had nowhere left to turn. This was another turning point in my life.

That October I started working with my business mentor, Gavin Preston. This was the spark that started a fire in me that burns bright to this day – the fire of entrepreneurship. Gavin showed me that business could be all the things I wanted it to be and more, and that the misguided misconceptions I had around success and wealth were holding me back from reaching my greatest potential and the life I deserved. He opened my eyes to a whole new World, and I am eternally thankful for the lessons I have learned during our time together. I would not be where I am today without it.

We grew Studio People, our family business, massively over the 12 months that followed, and experienced all the trials and tribulations that came with such a period of exponential growth. We’re now going from strength to strength and building a business with a real vision and purpose that we are all proud of. You can read more about our family business and see our portfolio of work here. My vision for the Studio People is for us to design and build state of the art creative environments that perpetuate peak flow states and inspire unreserved creativity. The greater vision around this is that the better we facilitate the design of creative environments, the more the people using them will be at their best, and at their most inspired and creative – this results in their creating inspiring and mind expanding content that has the power to touch the hearts and minds of millions of people all over the planet.

“We want to see a World where quality content facilitates an upgrade in our ability to conceive different points of view, understand each other better, and interact with one another more intelligently, more constructively, and more compassionately.”

I found my ‘why’, and since then everything has made more sense, and really started to fall into place.

I am passionate about financial freedom, and became obsessed with trading the financial markets in October 2016. I was was worst trader on the planet for many months, and lost all the starting capital in my CFD account. That was probably the best thing that could have happened to me, because thereafter I buckled down, became obsessed with the subject, and learned everything I needed to know to make it all back. Since then I have turned my trading around having learned how to trade different instruments effectively and profitably. I focus on stocks and crypto-currencies mainly, but will trade some FOREX and other commodities if I see a good opportunity. I really enjoy trading, and one of my favourite ways to trade is the 5 minute time frame on the FTSE100. This is a skill that I think everyone should learn to make their money work for them – it’s a sacrilege that these skills aren’t taught in school.

I also decided to re-educate myself and qualify as a personal trainer in order to get the most out of my physical fitness for my Tae Kwon Do competitions. The more and more I trained, the more I wanted to be the best athlete I could be, and so I saw this as the best investment I could make into increasing my health, fitness and technique, and into something that would give me the ability to help others.

My passions right now are family, business, martial arts, coaching and perpetual personal development and self reflection. I am working hard to achieve my goals, and have the most fun doing so along the way.

I have learned so much that has made such a monumental difference in my life over recent years, and my focus through my businesses and my content is to share what I’ve learned in the hope that you too will have the same revelations, growth and success in the months and years to come.

“A comfort zone is a beautiful place, but nothing ever grows there”

– Jamie Keeling (14/10/17)